They also encourage you to provide info on yourself (create an account, provide birthday) to even use the screen on the seat back…
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Isn’t the WiFi free? It’s free for a reason. You aren’t forced to use it.
It’s a free wifi service provided by the airline while on the flight. One ad, when most other places are charging $10-20 per flight? I’ll watch the single ad. I’d rather that then someone, say, injecting adverts into sites and services. which is very possible.
Better PR if they have a button underneath that says “skip ad ($20)”?
