Jony Ive will be on BBC Radio 4’s ‘Desert Island Discs’ today, Sunday 23 February 2025. Press reports quote him saying that he feels responsible for the ‘not so positive consequences’ of the iPhone, but that he is still proud of his work.
Speaking to Lauren Laverne on BBC Radio 4’s Desert Island Discs, Sir Jony said: “I celebrate and am encouraged by the very positive contribution (of the iPhone), the empowerment, the liberty that is provided to so many people in so many ways.
“Just because the not so positive consequences, I mean they weren’t intended, but that doesn’t matter relative to how I feel responsible, and that weighs, and is a contributor to decisions that I have made since, and decisions that I’m making in the future.”
Listen on the BBC Sounds web page or app from 10.00 London time, and the programme will be archived there to listen again for the next 28 days. https://www.bbc.co.uk/programmes/m00289vf
Apart from hearing what he has to say about his work and about technology, it will also be interesting to hear which selection of records he would chose to have if he were marooned on a desert island.
BlackBerry and Palm were incredibly popular before the iPhone, though mostly for business customers because data was expensive. As such, things like email were more important than things like YouTube, hence the keyboard.
iPhone ate their lunch because it was more fashionable and better as a consumer device, and business customers also like fads. Apps were built to fix the issues for business customers, and here we are.
I think we would’ve gotten to this point eventually, though maybe a little slower, because a larger screen for consumers makes a ton of sense.