Meta to Unleash AI 'Users' on Facebook and Instagram
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Meta says it will integrate AI-generated characters into Facebook and Instagram with their own user accounts.
  • Ithorian@lemmy.worldEnglish
    0·
    2 months ago

    People who use it for business need to start think twice, imagine you saw your stats numbers and think you reach (example) 10000 people and 90% of them are bots but you paid for that 10000, worst is that you may think that your product is bullshit because of the success sales convertion its very low but bots dont buy products so either you have the info of how many bots have seen the add or you need to leave social media because its impossible to read that data to make decisions

  • ilinamorato@lemmy.worldEnglish
    0·
    2 months ago

    This is absolutely going to crash and burn for Meta. When companies look at the metrics for their posts on these platforms, they’re going to see massive amounts of engagement, none of which converts into sales; and they’re going to stop buying ads on those platforms thinking that their market isn’t there.

    Another example of AI being deployed in a place where AI is not useful; though in this case it’s actually harmful to the goal of the company deploying it.

  • Maxnmy's@lemmy.worldEnglish
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    2 months ago

    Dead internet theory was inevitable, but who thought Facebook themselves would bring it about?

    • tias@discuss.tchncs.deEnglish
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      2 months ago

      Philip K. Dick wrote a short story (“Autofac”) in which autonomous, self-replicating factories continue to operate and produce goods long after a global war has wiped out most of humanity, and they eat up all remaining resources on earth in doing so. I worry that there’s a system in which a few extremely rich people can continue thriving without involvement of most of humanity, and that they’re (knowingly or unknowingly) moving society in that direction. Who needs the commoners when AI and algorithms can simulate them.

      IIUC the calculation of GDP doesn’t factor in whether the produced goods serve a human need - the system can in theory continue to optimize for ever-increasing GDP while every human on earth starves to death.

  • Swedebearwood@sh.itjust.worksEnglish
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    2 months ago

    Oh soo looking forward to content out of control! Already dislike the robofarming on YouTube with clips with voiceovers. Imagine nonsense content on Instagram…

    • taladar@sh.itjust.worksEnglish
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      2 months ago

      Imagine nonsense content on Instagram…

      Isn’t that all Instagram ever was? Out of all the social media platforms it was the one that was essentially fake from the start, just fakes produced by the users.