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I just assumed the Netflix top 10 were movies/shows they were trying to push, not based on actual veiwership.
I believe that they have said the top 10 is based on views, but haven’t given the windoww for that count or whether the thimbs up/down ratings factor into it. That seems plausible as it is promoted as a popularity indicator and tends to have recent additons and already popular stuff listed.
Now the trending category is most likely the stuff they are trying to promote.