TLDR if you don’t wanna watch the whole thing: Benaminute (the Youtuber here) creates a fresh YouTube account and watches all recommended shorts without skipping. They repeat this 5 times, where they change their location to a random city in the US.

Below is the number of shorts after which alt-right content was recommended. Left wing/liberal content was never recommended first.

  1. Houston: 88 shorts
  2. Chicago: 98 shorts
  3. Atlanta: 109 shorts
  4. NYC: 247 shorts
  5. San Fransisco: never (Benaminute stopped after 250 shorts)

There however, was a certain pattern to this. First, non-political shorts were recommended. After that, AI Jesus shorts started to be recommended (with either AI Jesus talking to you, or an AI narrator narrating verses from the Bible). After this, non-political shorts by alt-right personalities (Jordan Peterson, Joe Rogan, Ben Shapiro, etc.) started to be recommended. Finally, explicitly alt-right shorts started to be recommended.

What I personally found both disturbing and kinda hilarious was in the case of Chicago. The non-political content in the beginning was a lot of Gen Alpha brainrot. Benaminute said that this seemed to be the norm for Chicago, as they had observed this in another similar experiment (which dealt with long-form content instead of shorts). After some shorts, there came a short where AI Gru (the main character from Despicable Me) was telling you to vote for Trump. He was going on about how voting for “Kamilia” would lose you “10000 rizz”, and how voting for Trump would get you “1 million rizz”.

In the end, Benaminute along with Miniminuteman propose a hypothesis trying to explain this phenomenon. They propose that alt-right content might be inciting more emotion, thus ranking high up in the algorithm. They say the algorithm isn’t necessarily left wing or right wing, but that alt-right wingers have understood the methodology of how to capture and grow their audience better.

  • gmtom@lemmy.world
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    1 day ago

    So you’re saying we need to start pumping out low quality left wing brainrot?

    • sudo@programming.dev
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      13 hours ago

      It only must be extremely simplified and evoke emotional reactions. That’s just basic propaganda rules. The brainrot quality of the content is a consequence of the sheer quantity of the content. You can’t make that volume of content and without making fully automated ai slop.

      What the experiment overlooks is that there are PR companies being paid to flood YouTube with rightwing content and are actively trying to game its algorithm. There simply isn’t a left-wing with the capital to manufacture that much content. No soros-bucks for ai minions in keffiyehs talking about medicare.

    • eronth@lemmy.world
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      14 hours ago

      Insanely, that seems to be the play. Not logic or reason, but brainrot and low blows. Which is a bit at odds with the actual desire.

      • xor@lemmy.dbzer0.com
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        11 hours ago

        fight fire with fire i guess….
        maybe people get on board quicker if they feel the emotions first, and then learn the logic….
        one good example is Noam Chompsky: every thing is says is gold, but he says it so slow and dispassionately even people who agree with him find it hard to watch.