• themurphy@lemmy.ml
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      2 days ago

      Influencers are making an extreme amount of money, and Meta doesn’t get a bite of that specific cake.

      Now they make their own influencers to funnel that money away from the people and into the company instead.

      If they succeed with making popular AI bots, they can control user buying behaviour and political views like no other. Because you are much more likely to follow a “person” you trust than an ad. (the reason why influencers are a success to begin with.)

      • sunzu2@thebrainbin.org
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        2 days ago

        Because you are much more likely to follow a “person” you trust than an ad

        Pedons really got to do better on this. Socially starved losers needing their parasocial relationships and then they wonder why they are poor.

      • Alphane Moon@lemmy.world
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        2 days ago

        I didn’t think of it in this way, but it does sound very convincing.

        Meta would love to essentially make fake virtual influencers to get all their money and have more control.

        • phubarr@lemmy.world
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          2 days ago

          The companies doing the advertising are totally fine with it because it creates fake peer pressure and gives potential customers a fear of missing out on what’s trending. Astroturfing is fine as long as it serves the will of the wealthy.

          • chaosCruiser@futurology.today
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            2 days ago

            And if that works out, you could also use the same method to shape the political atmosphere on the platform. Who knows, you might also disarm the next arab spring before the first demonstrations even happens.

            I’m pretty sure governments are very interested in seeing the results you get from using LLM bots like this.

            • phubarr@lemmy.world
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              1 day ago

              I think you’re completely right. Information warfare is something new to a lot of people. I’ve been following a very credible, insightful teacher about this topic on YouTube, by the name of Ryan McBeth. I highly suggest everyone checks out his channel. He’s retired US infantry, but a current intelligence analyst and content creator who is VERY good at what he does. He’s taught me a lot about misinformation and disinformation, how it’s used, how to spot it, and how to fight it, and showing example of how governments and businesses are using it. Truly someone worth your ear.

    • Dave.@aussie.zone
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      3 days ago

      Well you see, engagement is down, and the whole “sponsored content” thing is in a death spiral due to AI slop. So Meta has decided to cut out the middleman and generate their own AI slop, because surely their version of personalised AI slop will solve the whole engagement problem and keep line always going up, because if it’s one thing users love, it’s an endless torrent of AI slop.

      • Echo Dot@feddit.uk
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        3 days ago

        That will be why Nick Clegg has ducked out. He may have been a useless politician but at least he knows when to run away, which is better than some of them.