I think the table turning is in terms of what constitutes “content”, ostensibly the reason you’re on their service.

Standard tables: you sign up to this website to see stuff posted by people and pages you want to see, you can post your own if you wish

New and improved AI tables: bend over and enjoy the warmth of the slop cannon interspersed with Enhanced Consumer AI Personalized Advertising Experiences™

The user abuse was always part of the process no doubt.