Copilot on a TV might just be an AI gimmick.

LG and Samsung have both announced their 2025 smart TVs at CES this weekend, and some of them will include access to Microsoft’s Copilot AI assistant. Both TV manufacturers are chasing the artificial intelligence hype train with dedicated AI sections on their smart TVs that include a shortcut to a Copilot web app.

LG is adding an entire AI section to its TVs and rebranding its remote to “AI Remote,” in an effort to sell consumers on the promise of large language models. While it’s not clear exactly how Copilot works on LG’s latest TVs, the company describes access to Copilot as a way to allow users to “efficiently find and organize complex information using contextual cues.”

LG hasn’t demonstrated its Copilot integration just yet, but it has shown off its own AI Chatbot that’s part of its TVs. It appears Copilot will be surfaced when LG TV users want to search for more information on a particular subject.

Samsung also has its own Vision AI brand for its AI-powered TV features this year, which include AI upscaling, Auto HDR Remastering, and Adaptive Sound Pro. There’s also a new AI button on the remote to access AI features like recognizing food on a screen or AI home security features that analyze video feeds from smart cameras.

Microsoft’s Copilot will be part of this Vision AI section. “In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot,” says Samsung in a press release. “This partnership will enable users to explore a wide range of Copilot services, including personalized content recommendations.”

I asked Samsung for more information or images of Copilot in action, but the company doesn’t have anything more to share right now. I’ve also asked LG and Microsoft for more information about Copilot on TVs and neither company has responded in time for publication. Without any indication of exactly how Copilot works on these TVs, I’m going to chalk this one up as a gimmicky feature that LG, Samsung, and Microsoft clearly aren’t ready to demo yet.

  • JackbyDev@programming.devEnglish
    0·
    1 day ago

    I got a 2024 LG OLED TV. It has “AI” but idk what it does exactly. During the setup process there was a step that had a shitty still image of a baby with some crappy music playing. There were two toggle switches to enable AI picture and sound. It was so cheesy. I can’t make this shit up. When you turned on picture AI the baby image became HD and a video instead of a still image. I was like “Oh my God, wow! Look at the AI! I wonder what the AI sound is??” So we turn it on and the sound gets high def and adds more instruments in.

    In case it isn’t clear, none of this was actually AI or enabling actual features on the TV, just some weird required step in the process of setup. It wasn’t an AI animated video or sound, just a different video of the baby and a different audio track.