In all fairness, newspapers as Personal Propaganda Outlets for the very rich isn’t something new and has a long tradition.
What’s was new (but clearly we’re beyond that by now) was the effort at many levels in the mid/later XX century and early XXIs one to pass them as genuine independent newspapers with actual journalistic integrity.
If it’s owned or controlled by a single individual, a small number of individuals or a group of individuals all from the same social background (The Guardian being a good example of the latter, being entirelly controlled by a small section of the English upper middle class and upper class), its going to pretty much just be a disguised loudspeaker for their voice, “making opinions” to support that which furthers their interests.
I’ve been boycotting Amazon for over a decade on account of their shameless tax avoidance and evasion, the way they treat workers and even suppliers and the abuse of dark patterns on their website.
For those paying attention it’s been painfully for more than a decade that Bezos is a total sociopath with not a shred of Ethics or Morals.
This now is really just the emerging to visibility of another totally predicable natural reflection of that man’s sick sociopathic views when it comes to other human beings and entrenching of his top-parasite position in this society.