It’s what drives most billionaire mentalities: elite projection.
They think that what they want must be what everyone wants. They believe that what’s best for them is best for everyone as long as they believe it to be morally okay for their own interests.
For a billionaire that regularly isolates himself from not just society, but also his own company’s employees, having fake profiles where computers do the communication instead of a human, go along and agree with whatever you say, remain eternally unoffensive, and exist solely to increase engagement doesn’t seem like a bad idea, since it seems almost like what he’d want for himself.
Finally a good use of AI that doesn’t overpromise functionality it can’t actually provide. Just a system for rewriting page text as tags. This is a feature I’ll legitimately use.