They said they’re not going to provide the foundation with additional funding while the foundation is spending their money in ways they disagree with. What is the specific misunderstanding?

Yeah it’s funny the nostalgia that gets attached to the old sponsor. But I think it’s because you forget the company. Nobody gives a shit about Sears anymore so I think it’s one of the best examples. It’s just what people call it, and refusing the new name isn’t defending Sears’ honor, it’s taking a stand and claiming practical ownership over something in your community. It’s eschewing the idea that someone’s virtual monetary exchange that’s represented on a couple of spreadsheets and in a bunch of advertisements news articles somehow matters more than what the actual people call something