Seigest

Make it mandatory that all references to the old name reads the new name in all print media.

Enforce rule in all federal agencies.

Pay off various groups to demand and facilitate the passing of laws enforcing this rule at state levels. (Deny Federal involvement)

Attempt to make it a culture norm, and deny any evidence it was ever called anything else. It’s un patriotic to call it the old thing.

Then you have freedom fries… Er I mean the Gulf of murica.