The irony is, I like proton because I don’t think you should trust literally any business to behave altruistically, including proton. By structuring the business in the manner that they have, I don’t just have to trust them. I just have to trust that the people in charge don’t want to go to jail or get fined, which is literally not true for any business owned by private individuals.

First of all, I did not say that proton is opposing capitalism. I said that to oppose capitalism does not mean you have to be opposed to free enterprise. As in, you can be opposed to an economy comprised primarily of capitalist institutions without being opposed to the concept of free enterprise. Proton is simply an example of such a business, which can be used as evidence for the fact that it is entirely possible to start businesses in a free market economy which are actually interested in solving problems as opposed to using the existence of problems as a vehicle to enrich a class of shareholders.

Second of all, “it’s filling a niche created by other companies’ poor privacy policies” is essentially nothing more than a restatement of the second sentence I wrote, which I will repeat here: “I pointed out that as long as it’s a for-profit corporation, it would have not have any financial or legal incentive to continue pursuing its mission if it ever achieved a certain level of market share.”. You’re right that them adopting a nonprofit structure doesn’t change that, but it does change their ability to sell out their customers at the discretion of a class of shareholders, unlike any business which is owned by private individuals.

I remember one time I criticized proton for positioning itself as community oriented while still being a for-profit corporation. I pointed out that as long as it’s a for-profit corporation, it would have not have any financial or legal incentive to continue pursuing its mission if it ever achieved a certain level of market share. But then several months later, they actually announced that they were going to put their money where their mouth is, in transition to a nonprofit structure.

I think that proton is perhaps the greatest example at the moment that to oppose capitalism does not mean you have to be opposed to free enterprise, and people should always think about this sort of thing when they listen to any kind of business leader try to convince them that it’s actually really important that they be allowed to cash out whenever they want.

I can’t imagine that they’re set up is perfect, but I definitely am going to have to give this offer serious consideration.