Would be nice to see a graph of inflation-adjusted wages at McDonalds between 2014 and now.

I don’t have the data, but I doubt much of this price increase is going into worker’s pockets. It’s profit for CEOs and shareholders.

While it may seem like “it” and “it’s” are different forms of the same word, in reality they are completely different words

he / his

her / hers

It / its

The above are all different forms of the same words.

“it’s” however is merely a shortening of “it is” and on that basis is a totally different word that (very misleadingly!) happens to sound exactly the same as “its”

EDIT:

Another way of looking at this :)

his & he’s (shortening of “he is”) are different words in the same way, but nobody makes the mistake of writing or saying “he’s car” instead of “his car” - it’s obviously wrong because the words sound different - ‘hiz’ and ‘heez’

The same is exactly and identically true of “its” and “it’s’” but those words sound the same, so the mistake comes easily.

People were upset about this because it seemed deceptive.

The first two words on the yelp page for their now-closed restaurant are “House made”

“Most of my stuff from here is made from scratch” said the owner.

So people who have that expectation in mind are clearly going to be upset when they find it was pre-made all along.

It’s about honesty and expectation.

If I go to some nationwide chain restaurant then I obviously expect all their breaded chicken is coming out the freezer in bags - and that’s fine because it’s not deceptive.

If I go to a small restaurant which strongly implies in their wording and branding that the food is all made from scratch, then it’s deceptive when it isn’t.

Apostrophe is only ever possessive when used with a noun.

Example:

“There was a stick in the dog’s mouth” <- correct, dog is a noun

The word “its” is not a noun, Instead it serves the same function of possessive pronouns like “his” or “hers” and like those words it is never in this usage written with an apostrophe:

“The dog had a stick in his mouth” <–correct

“The dog had a stick in its mouth” <-- correct

“The dog had a stick in it’s mouth” <-- wrong

In short, the ONLY rule you need to remember is that if the word “its” is short for “it is” then it should have an apostrophe, otherwise it doesn’t.

That’s all. One single rule, zero exceptions.

I wouldn’t be surprised if it’s more effective for the CS to type that way in this setting.

Normally, I agree with you. I hate when people send lots of tiny messages instead of one long one. It is annoying, and constantly captures and diverts your attention. Big message is better because you can process it all in one go and it is less context switching.

But think about the scenario here. You’ve got a customer on the other end who themselves may have a very low attention span. They are in the middle of a customer service exchange, and this might not trigger a notification the same way a messaging app would, so the customer can’t really do other things during this chat, they have to just keep it open and watch and wait for the CS response.

In that circumstance I bet typing in lots of small messages makes your average customer feel like the CS is ‘fast’ and ‘responsive’ and gets them more favourably rated afterwards.

Exactly this, it’s a within-industry term that has leaked out to members of the public. It simply means “we put a lot of money into this, and we expect to make a lot back (for our investors)”

As for where the ‘A’ terminology came from then that itself is likely a reuse of other entertainment industry terms.

In the old days when you released a record album, you’d put the best tracks on the ‘A’ side and the less popular ones on the ‘B’ side.

Similarly, we talk about ‘A-list’ celebrities abs ‘B-list’ celebrities, and use the term ‘B-movies.’ to denote low budget.

And so what happens wben something gets “bigger and better than A?” Well, you just add more A’s!