“Propaganda” comes from “propagate”, so the word inherently isn’t bad. The suffix “anda” basically means “thing of”, so in a literal sense, “propaganda” is any “object of propagation”, although this reading of etymology isn’t widely circulated.
Propaganda is thus inherently a very all-encompassing term. Any poster, flyer or brochure is propaganda, whether it advertizes a product, service, lost cat, or wants you to join the army. Anything “mass media” is propaganda. Anything spreading “a message” that is meant for wider propagation, regardless of the message content is propaganda.
At least that’s according to my rudimentary knowledge of high school latin. There’s the more “mainstream”, “official” etymology on Wiktionary: the word was first used in the name of an old Catholic Church department from Latin times for “spreading the faith”, so that’s where the more loaded use and connotation comes from. However, I doubt that this department name is the first ever use of the ablative feminine gerund form of the verb propagate. That’s like saying the first use of the term “World health” is in the name Wirld Health Orgsnization. If anything, someone had to discuss the name beforehand.
So, there’s this Overton window-esque aspect to the word.
Wikipedia has a good overview of propaganda, although it is itself loaded onto the “must be loaded (i.e. what you called ‘bad’ propaganda)” definition of propaganda. And they like usibn the word “loaded” a lot.
The english word “free” actually carries two meanings: “free as in free food” (gratis) and “free as in free speech” (libre).
Ollama is both gratis and libre.
And about the money stuff: Ollama used to be Facebook’s proprietary model, an answer to ChatGPT and Bing Chat/Copilot. Facebook lagged behind the other players and they just said “fuck it, we’re going open-source”. That’s how and why it’s free.
Due to it being open-source, even though models are by design binary blobs, the code that interacts with them and runs them is open-source. If they were connecting to the Internet and phoning home to Facebook, chances are this would’ve been found out by the community due to the open nature of the project.
Even if it weren’t open-source, since it runs locally you could at least block (or view) Internet access.
Basically, even though this is from Facebook, one of the big bads of privacy on the Internet, it’s all good in the end.