I would say the real issue is transparency. If Honey made it clear that their product overwrote the affiliate links referer, didn’t actually find the best deals (despite advertising that exact thing), and then paid influencers to advertise their product that also steals from them, then this wouldn’t be as much of a big deal if at all. Though they also probably wouldn’t be a successful business, hence why many consider it a scam.
I would say the real issue is transparency. If Honey made it clear that their product overwrote the affiliate links referer, didn’t actually find the best deals (despite advertising that exact thing), and then paid influencers to advertise their product that also steals from them, then this wouldn’t be as much of a big deal if at all. Though they also probably wouldn’t be a successful business, hence why many consider it a scam.