I don’t think Apple themselves marketed it this way, but viral photos of people being spotted on subways and walking down the street wearing one probably didn’t help sell the product.
They marketed the headset as being able to replace the functions of basically everything an average person uses a laptop/pc, cellphone, and tv for.
People routinely use computers and tvs for many hours at a time.
People routinely spend hours on their phone and basically always have them in their pocket or nearby.
They showed people wearing the things in planes, to watch 2-3 hour movies.
Sitting down in their (strangely TV-less) living rooms to watch 2-3 hour movies.
Doing … some kind of work you’d do on a laptop, but easily being able to keep the things on, kick a ball around with your kid, and then seamlessly go back to working.
Wearing the headset as you are unpacking at a hotel, and then taking a video phone call with them.
Not the thing ringing, you putting the headset on, and then taking a call.
No, you’re just already wearing the headset, having just arrived in a hotel, implying you just had them on as you took your luggage up to your motel, like a hat.
Taken as a montage, you certainly get the impression that you’re encouraged to just wear the thing all the time, anywhere, that its an ‘all-device’ that replaces a whole bunch of other devices, and is easily used/worn in many settings for long periods of time.
I don’t think Apple themselves marketed it this way, but viral photos of people being spotted on subways and walking down the street wearing one probably didn’t help sell the product.
They marketed the headset as being able to replace the functions of basically everything an average person uses a laptop/pc, cellphone, and tv for.
People routinely use computers and tvs for many hours at a time.
People routinely spend hours on their phone and basically always have them in their pocket or nearby.
They showed people wearing the things in planes, to watch 2-3 hour movies.
Sitting down in their (strangely TV-less) living rooms to watch 2-3 hour movies.
Doing … some kind of work you’d do on a laptop, but easily being able to keep the things on, kick a ball around with your kid, and then seamlessly go back to working.
Wearing the headset as you are unpacking at a hotel, and then taking a video phone call with them.
Not the thing ringing, you putting the headset on, and then taking a call.
No, you’re just already wearing the headset, having just arrived in a hotel, implying you just had them on as you took your luggage up to your motel, like a hat.
https://youtube.com/watch?v=IY4x85zqoJM
Taken as a montage, you certainly get the impression that you’re encouraged to just wear the thing all the time, anywhere, that its an ‘all-device’ that replaces a whole bunch of other devices, and is easily used/worn in many settings for long periods of time.