Not saying that it shouldn’t be illegal and it’s shady as fuck, but GDPR opt-outs are usually retroactive, meaning you can remove consent from data they’ve already processed, and they have to retroactively scrub your personal data out.
They only have to remove your personal data. So the company / AI model is not allowed to have data specifically on you, but it can have the average age of people living in your town even if your data contributed to calculating that average.
That said, Apple here never had affirmative consent, so they can’t get away with just doing this.
If they did this in Europe, I would argue it is a GDPR violation and it would be impossible for Apple to remove the data they collected. I hope the EU fines Apple out the nose for this.
Not saying that it shouldn’t be illegal and it’s shady as fuck, but GDPR opt-outs are usually retroactive, meaning you can remove consent from data they’ve already processed, and they have to retroactively scrub your personal data out.
How do they retroactively remove the knowledge the AI has gained from analyzing all of our personal information?
They don’t need to.
They only have to remove your personal data. So the company / AI model is not allowed to have data specifically on you, but it can have the average age of people living in your town even if your data contributed to calculating that average.
That said, Apple here never had affirmative consent, so they can’t get away with just doing this.
If they did this in Europe, I would argue it is a GDPR violation and it would be impossible for Apple to remove the data they collected. I hope the EU fines Apple out the nose for this.