LG and Samsung have both announced their 2025 smart TVs at CES this weekend, and some of them will include access to Microsoft’s Copilot AI assistant. Both TV manufacturers are chasing the artificial intelligence hype train with dedicated AI sections on their smart TVs that include a shortcut to a Copilot web app.
LG is adding an entire AI section to its TVs and rebranding its remote to “AI Remote,” in an effort to sell consumers on the promise of large language models. While it’s not clear exactly how Copilot works on LG’s latest TVs, the company describes access to Copilot as a way to allow users to “efficiently find and organize complex information using contextual cues.”
LG hasn’t demonstrated its Copilot integration just yet, but it has shown off its own AI Chatbot that’s part of its TVs. It appears Copilot will be surfaced when LG TV users want to search for more information on a particular subject.
Samsung also has its own Vision AI brand for its AI-powered TV features this year, which include AI upscaling, Auto HDR Remastering, and Adaptive Sound Pro. There’s also a new AI button on the remote to access AI features like recognizing food on a screen or AI home security features that analyze video feeds from smart cameras.
Microsoft’s Copilot will be part of this Vision AI section. “In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot,” says Samsung in a press release. “This partnership will enable users to explore a wide range of Copilot services, including personalized content recommendations.”
I asked Samsung for more information or images of Copilot in action, but the company doesn’t have anything more to share right now. I’ve also asked LG and Microsoft for more information about Copilot on TVs and neither company has responded in time for publication. Without any indication of exactly how Copilot works on these TVs, I’m going to chalk this one up as a gimmicky feature that LG, Samsung, and Microsoft clearly aren’t ready to demo yet.
If you’re just using the HDMI ports, there’s not really many bugfixes you’re likely to need. Most bugfixes will be to the “smart” part. Which, if you don’t want to connect it to the internet, you aren’t using at all.
To each their own, just surprised more people don’t see it as a consideration.
I updated a Phillips (I think?) TV - years ago, so this was over-the-air, not internet - and the built-in Program Schedule started showing adverts that were obviously in the update.
Eventually the ads stopped appearing, so at least there was some form of expiry date, but no, I’m very wary of consumer updates.
TVs should remain as display devices. I even keep the tuner equipment as a separate device to upgrade separately - sorry if that doesn’t increase their market share.
What next? A toaster with butter spreader built-in?
I mean, that’s at least a feature that you can look at and say “Huh, I’m not lazy enough to use it myself, but I’m glad it’s there for Granny who has arthritis and can’t hold the knife very well anymore” UNLIKE the AI which is basically just there for Samsung/LG to get money from Microsoft and for Microsoft … ??? … Profit???
Yes, but the it burns the logo of the highest bidder each month onto your toast.
🤔 interesting idea…
(Calls patent office)
I’ve needed firmware updates to fix issues with HDR or eARC before.
Yeah, it’s not outside the realm of possibilities. But by far, they’re more likely to be updates for the smart features.