LG and Samsung have both announced their 2025 smart TVs at CES this weekend, and some of them will include access to Microsoft’s Copilot AI assistant. Both TV manufacturers are chasing the artificial intelligence hype train with dedicated AI sections on their smart TVs that include a shortcut to a Copilot web app.
LG is adding an entire AI section to its TVs and rebranding its remote to “AI Remote,” in an effort to sell consumers on the promise of large language models. While it’s not clear exactly how Copilot works on LG’s latest TVs, the company describes access to Copilot as a way to allow users to “efficiently find and organize complex information using contextual cues.”
LG hasn’t demonstrated its Copilot integration just yet, but it has shown off its own AI Chatbot that’s part of its TVs. It appears Copilot will be surfaced when LG TV users want to search for more information on a particular subject.
Samsung also has its own Vision AI brand for its AI-powered TV features this year, which include AI upscaling, Auto HDR Remastering, and Adaptive Sound Pro. There’s also a new AI button on the remote to access AI features like recognizing food on a screen or AI home security features that analyze video feeds from smart cameras.
Microsoft’s Copilot will be part of this Vision AI section. “In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot,” says Samsung in a press release. “This partnership will enable users to explore a wide range of Copilot services, including personalized content recommendations.”
I asked Samsung for more information or images of Copilot in action, but the company doesn’t have anything more to share right now. I’ve also asked LG and Microsoft for more information about Copilot on TVs and neither company has responded in time for publication. Without any indication of exactly how Copilot works on these TVs, I’m going to chalk this one up as a gimmicky feature that LG, Samsung, and Microsoft clearly aren’t ready to demo yet.
LG and Samsung TVs were already on my “do-not-buy” list with their ad ridden UIs, sounds like they’re just getting worse. Only a matter of time before they require you to connect them to the Internet to use them
it’s not an issue if you use your own peripherals. I never use my LG’s WebOS and never see any ads.
Know anyone else that does a good picture quality 65” OLED?
Just buy an LG and use an external media device. LG TVs work perfectly fine with no network connection and you can set them to power on and go straight to the last used HDMI input.
I never see the built-in OS on my LG OLED.
Sony. I got last year’s open box for close to 1k. It runs Android so I have a ad free launcher called Projectivy and can sideload apps as well.
I went Sony recently too because of how garbage LG and Samsung have been getting. Only problem is Sony decided to rebrand fucking HDMI-CEC as “BRAVIA Sync” and make it not work. Other than that, the panel is gorgeous and it’s not even an OLED.