Honestly, just WTF is going on with the world today? Achievements in a mobile app for ordering coffee, like this is some sort of weird mobile game you play. Is this what we are looking forward to in our future?
People love this stuff. I feel like this falls into addiction territory and they know it. The saddest part is would it kill them to throw you an extra free donut or drink after unlocking each one? Those are some crazy milestones and the only thing I see is how terrible I am for going here so much if I did this so at least give me a reward for doing it at the least?
I quit DD forever a few years ago when they stopped the free bday coffee. I probably averaged $30/week.
Jimmy John’s started this recently too. They keep bombarding me with emails about getting this badge or that badge. Mother fuckers all I want to do is order a sandwich and walk from my office to your store and pick it up in a timely manner. They can’t even get that figured out most of the time anymore. I’ll order a sandwich at 10:30 and it won’t be ready until 12:30 or 1. Maybe they need to have the employees earn badges by making sandwiches quicker.
Honestly, gamification is good but this is just stupid. Humans respond to gamification for a reason, it can add a sense of accomplishment or help you lay out goals, etc. If you gave that to, say, a non-profit looking to motivate volunteers who clean up the beach or something, it’s a net gain for society.
But this? What accomplishment or goal do you get for eating shitty donuts 500 times? I’d like to meet the man (and it most certainly is a man) who is proud of his 500th Dunkin trip. I’ll buy him a dose of insulin (but only the subsidized stuff).
Just more enshitification.
I think I’ve come to the conclusion that there’s no end in sight. Everyone can agree that things are going to shit but the thought of a boycott never crosses their mind. If we found a way to organize and motivate people to drop services that suck, delete social media accounts that suck and stop buying things from companies that suck we could make some real change at a speed that would surprise us all.
Instead we all acknowledge that CEOs at most large companies are pieces of shit that actively work to hinder our choices and freedoms but then we get right back to sending them money and as long as that keeps happening they have no real reason to change.
Most people want the targeted ads and gamification. Especially people who install a Dunkin app.
What is Dunkin?
Dunkin’ Donuts is an American Donut chain that exists worldwide (12,000 stores). Started in the 1950s
If it doesn’t come with a discount like a rewards program with free coffee every now and then, I’m not interested.
Lol It definitely does not. Most drink companies have gutted their rewards program, especially Starbucks.
In the future I predict it will add a “share” button. And the more engagement you get on social media is how you can earn discounts and stuff.
Plus they jack up the default menu prices so the only way to get a comparative price to what existed before the ‘discounts’ is to use the app and be engaged.
Ha. I remember around the 00’s the Best Buy website had increased prices if you went to the site while in the store. Checking the site from home had lower prices to compete with online stores.
feels like it would easily slide into idiocracy.
More like racing towards it … but we’re still too slow because we as a society are too big, fat and out of shape to move that fast.
Some C-level said to a product manager that we need gamification because gacha games make money
“One pull for each coffee you buy.” And it’s like a collectibles game for each of the donut flavors.
Dunkin loot boxes when?
Order a dozen in the app and pick “surprise me”
Gotta wait for it to be launched on steam first
It’d be pretty funny if the running guy got progressively fatter through the achievements
Level 500 he’s in a wheel chair with an IV bag on a pole
And there’s coffee in the iv bag, and donuts around the hose
I think it’s hilariously stupid. It might have made more sense if it followed a training progression. Like move from coffee sprint to coffee racer, menu long run and then the marathon maybe? Sprint to marathon is some Goggins level shit.
Either way, sprinting to marathon isn’t a progression. Speed and endurance are different skills with different training plans. There’s a reason they’re separate Olympic disciplines.
Can’t afford a phone?
No discount for you!!
This is a discriminatory practice, and it’s been going on for way too long. Every offender needs to be fined wildly for this shit.
“Yeah Tyler, you can get some free fries with you Big Mac that you’re buying with your dad’s credit card, because you have 100 m points!”
Homeless man: please let me eat anything I am starving
Where did his screenshot show levels give a discount? It just looks like badges for number of drinks ordered. Something you could track on your own if you wanted.
The first badge is “Savings Starter”, which implies that using the app is providing some sort of discount. The badges may not be directly tied to a discount but the app most certainly gives you one, that’s how all of these things work.
The practice existed long before smart phones, they used to call them loyalty cards or memberships or something like that. You can go to pretty well any chain gas station for some kind of perks membership card where you get a free coffee for buying gas or whatever. The switch to it being done by apps is in part because it’s easier, and they get more realtime and personal info.
Yes, but the barrier of entry was literacy.
yup and it particularly effects the elderly, the poor, the mentally challenged, folks from certain religious or social beliefs, and just folks with a certain amount of dignitity and self worth.
It gets even worse, the federal government now only accepts applications for asylum through a mobile app
That’s several orders of magnitude worse, fuck. Soon they’ll probably close the loop and consider owning a smartphone to be evidence that things aren’t so bad for you, and you don’t need asylum.
And NOT having a smartphone will be even more suspicious… “What are you trying to hide? you must have a smartphone hidden somewhere… where is it?”
